Vitória SC Matchday Graphics - 25/26 2nd half

The creation of matchday graphics for social media is now a natural part of any football club’s communication. After exploring the idea of each piece being part of a larger composition during the first half of the 2025/26 season, the second half of the season kept that idea but started from an element even more directly connected to fan culture: stickers. Deeply rooted in the culture of ultras and fans in general, stickers are one of the most spontaneous ways of taking a club’s identity anywhere. They are spread across the cities, roads and stadiums that fans pass through, creating a kind of visual territory that extends beyond the club’s own boundaries. Based on this idea, each matchday graphic was conceived as another piece of a sticker collection, building, as a whole, a coherent and easily recognisable visual language. But the intention was for this concept not to remain limited to the screen. The designs created for the matchdays were turned into a real sticker pack, now available in all the club’s stores. In addition, an official Vitória SC T-shirt collection was also developed, transforming a visual language originally created for social media into physical pieces that fans can wear and take out into the streets. What started as a series of matchday graphics thus became a way of taking the club’s culture beyond the digital world and into the streets, bringing communication, identity and the fans themselves closer together.