In this project, we sought a modern approach for a sector that traditionally adheres to conservative communication styles. We crafted an identity based on a minimalist icon subtly representing the anatomy of a shoulder. Typography played a pivotal role in achieving the modern and elegant feel of this identity. The color palette was carefully chosen to reinforce elegance, accentuate the brand's feminine aspect, and convey the serenity and trust that the healthcare field demands. The outcome is a minimalist and sophisticated visual identity that remains friendly and easily memorable to the target audience.