Atelier do Pão isn’t just a regular bakery nor a place where you go for some average pancakes or bland avocado toasts. It’s a place where everything is thought to the smallest detail, combining many years of experience in bakery with a strong will to deliver premium food based on their wide range of breads. They asked me to create their branding based on the products, the architecture of the restaurant and a contemporary look and feel. The result is this identity perfectly summed up in the brand signature: "From the dough to the table" (Da massa à mesa).
The reference photos used in the photographic mood were custom generated by AI.